Apple Music’s Chop Life campaign is celebrating its third year of saluting the festive season, with four exclusive guest playlists.
Curating the playlist are Afro R&B-soul songstress Mellissa, Afrobeats singer-songwriter Olivetheboy, Ikorodu-bred Street Pop star Seyi Vibez, and Afropop singer Nissi who have each hand-picked a selection of their favourite songs that will ultimately soundtrack their festive season.
A phrase that’s embraced across the African continent, “Chop Life” means “enjoy life, and celebrate it to the fullest”.
With this philosophy in mind, Apple Music’s dedicated ‘Chop Life’ space will celebrate great music and embrace the spirit of enjoyment at all times, featuring a flagship playlist, bespoke artwork, DJ Mixes, and carefully curated content for any occasion–whether you’re taking it easy at home, on the beach, at a party, or just enjoying some downtime.
Street music star Seyi Vibez says chopping life to him means spending fun time with family and friends.
“Life to me is about the people you have in it, people who sincerely love and want the best out of life for you. These songs make me feel good and want to have a great time. So, chopping life to me is a fun time with my family and friends.” – Seyi Vibez
The Chop Life playlists will be available for streaming on Apple Music and they are set to serve as the perfect soundtracks for the festive season.