Impressed with the success of the Burna Boy ‘Lagos Loves Damini’ Jan. 1 show, the UK government has begun talks with its organisers toward exploring a partnership that would shore up the entertainment sector in Nigeria. Steps toward the partnership kicked off in a meeting held at the British Deputy High Commission in Lagos on Friday. At the meeting were Mr Kaycee Kennedy of Creative Economy Catalyst Ltd, the main promoter of the show, and Chim Chalemera, Country Director, UK Department for International Trade. In a remark, Kennedy listed the positives including the fact that the show was the first African Show listed on Burna Boy’s official website + ticketing. He also pointed out that the show was the biggest outdoor music concert with over 30,000 audiences. It also had the biggest car parking in an event – over 11,000 cars – and was also the pioneer single source online ticketing via wallet, he added. They visited Eko Energy City, the venue of “Lagos Loves Damini” show, and were hosted by Creative Economy Catalyst Ltd. Accordingly, the Friday follow-up visit signified a major step geared towards developing a partnership between Creative Economy Catalyst and the Department for International Trade just before the next round of international shows and concerts slated for 2023 at Eko Energy City, Lagos. An excited Chalemera expressed happiness about the potential benefits of the partnership.
“The UK is very happy to support the Creative Economy Catalyst team as part of our extensive engagement with the Nigerian Creative Industry.